Elements are all around us. Our logo of four unfilled - color outlined squares symbolize the four natural Elements that encompass us all each day. The air we breathe, the light we see, the water we drink and the earth on which we stand are all natural Elements. The four "squares" are open windows to the world signifying the unlimited power of the creative mind and an appreciation for different ideas and perspectives. The colors are analogous to the four natural Elements and an embodiment of these thoughts. These Elements are building blocks for the art and science of public relations.
Four Natural Elements
Air - At Elements, we produce messages that rise above average. Air stirs intellect and the ability to communicate effectively.
Light - At Elements, we generate ideas that shine through. Light illuminates energy and the direction we take in creating solutions.
Water - At Elements, we form the right image for you. Water reflects the soul and the unconscious mind.
Earth - At Elements, we lay the groundwork for the best strategy. Earth provides a solid foundation for building relationships and confidence with our clients.
Colors create beauty and define creativity.
These colors are significant by conveying the meaning of Elements.
Yellow - The qualities of this primary color are aligned with originality, imagination, creative and artistic Elements we place on all our work.
Red - The qualities of this primary color are associated with the intense, active, aggressive, competitive, and passionate Elements we place on all our work.
Blue - The qualities of this primary color are associated with the confident, harmony, patient and persevering Elements we place on all our work.
Green (chosen on creative license) - Although not a primary color, this color
signifies balance, loyalty, intelligence and caring that Elements places on all of its work.
The Four Elements of Marketing Communication
The AIDA Formula.
Awareness - Create awareness through educating target.
Interest - Generate interest, reason and purpose with background information.
Desire - Build desire for the product or issue by describing and demonstrating the value and worth.
Action - Encourage action to take place (purchase, vote support, etc).
The Four Elements of Direction
There are four directions on a compass: North, East,
South and West. Each direction has a distinct correlation with the four Elements.
North - The North direction is synonymous with the color Green and the Earth.
East - The East direction is synonymous with the color Yellow and the Air.
South - The South direction is synonymous with the color Red and the Light.
West - The West direction is synonymous with the color Blue and the Water.